Bitter, spicy, sour and sweet: How Africa’s flavours are conquering receptive Chinese markets
Today, Ethiopia churns out 600,000 tonnes of coffee a year. For some 25 million people – roughly a fifth of the population – it is the bedrock of their livelihood and the country’s premier export.
China’s zero-tariff policy on African exports sets doors ajar for South Africa’s wine industry growth
To capitalise on these shifts, Diemersdal has begun strengthening its presence in Asia. Layer said the winery recently partnered with a representative based in the region to deepen market insight and expand outreach, including participating in trade shows, targeting specific cities, and refining product offerings to better match local tastes.