Kenya turns to ‘Geographical Indications’ technology to brand and market its tea as uniquely local
Willy Mutai, the CEO of the Tea Board of Kenya, said on Thursday (today) that the study seeks to document the unique qualities of Kenyan tea linked to their geographic origins and explore how branding them as origin-specific products can increase value and competitiveness in global markets.
Kenya’s corruption-ridden tea agency lined up for audit to root out financial fiddling, nab culprits
Speaking at Kericho Technical Training Institute (TTI), Dr Ronoh assured tea farmers that the government remains committed to safeguarding their interests and ensuring transparency in the management of the tea sector.
