National Basketball Association Africa, MAVEN Developments unveil multiyear partnership in Egypt

National Basketball Association Africa, MAVEN Developments unveil multiyear partnership in Egypt


NBA Africa and MAVEN Developments, one of Egypt’s market leaders in real estate development, have announced a multiyear collaboration that makes MAVEN Developments an official partner of NBA Africa in Egypt. 

The collaboration will tip off with “NBA Weekend,” an interactive basketball and lifestyle event that will be held in North Coast’s Cali Coast Ras El Hekma on Friday, August 18 and Saturday, August 19. The event will feature an NBA 3X (three-on-three) basketball tournament, live music performances and a Jr NBA clinic for 100 local youth on both days. Additionally, later this year, MAVEN Developments and NBA Africa will launch a Jr NBA West Cairo League for youth ages 12-16 and host an elite player development camp in Egypt for youth ages 16 and under.

The announcement was made today in Cairo by vice president and head of NBA Egypt Mohamed Abdel-Motaleb Soliman and MAVEN Developments Co-Founder and Board Member Mo Rushdy.

“We are excited to collaborate with MAVEN Developments as part of our continued commitment to developing the game of basketball at the grassroots level in Egypt,” said Soliman. “MAVEN shares our commitment to inspiring the next generation of young people to be better leaders and teammates on the court and in their communities.”

“Every MAVEN project is designed to empower our residents and to help them achieve and exceed their ambitions,” said Rushdy. “We have strong conviction that life is a series of moments, shaped by where they happen.  We’re always searching for the value of the things that matter, such as creating more opportunities for Egyptian youth to play sports, and we look forward to the launch of our collaboration with the NBA this weekend.”

The collaboration builds on the league’s previous initiatives in Cairo, including the last two Basketball Africa League Nile Conference group phases, Jr NBA clinics for local youth, the 18th edition of the Basketball Without Borders (BWB) Africa camp, and the launch of the NBA Egypt office earlier this year. MAVEN Developments also served as the title sponsor of the BWB Africa 2022 camp awards.

The Jr NBA, the league’s global youth basketball programme for boys and girls, teaches the fundamental skills as well as the core values of the game – teamwork, respect, determination and community – at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents. The Jr NBA programme has been implemented in 16 African countries.

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