Mobile phone app Truecaller announces launch of ‘smart’ SMS feature in Africa

Mobile phone app Truecaller announces launch of ‘smart’ SMS feature in Africa


Truecaller, the world’s most trusted and accurate caller ID and telephone search engine, is rolling out a new feature to further augment the user experience in Africa.

The new feature, Smart SMS, has been introduced based on user feedback and is designed to cater to the evolving needs of consumers, the company said. The app offers a host of new services to make day-to-day communication a lot more convenient and easier.

Smart SMS is powered by state-of-the-art machine learning models that adapt based on the feedback a user gives it. It supports users with important messages from banks, billers, travel companies, delivery companies and so much more.

Smart SMS also helps users stay protected from spam and fraud. Only the essential information within an SMS is highlighted and all SMS messages are categorised and easily accessible. From keeping track of your expenses to last minute changes to your travel, Smart SMS is the future of SMS that will make life a whole lot easier.

Commenting on the new addition, Truecaller Director of Business Development and Partnerships Africa Zakaria Abdulkadir Hersi said, “Roughly 80 per cent of SMSs one receives daily are from businesses, disengaging users from important/useful messages. To combat that, SMS apps need to become smarter by filtering out spam and categorising useful information.”

Mr Hersi promised Truecaller users quality services.

“At Truecaller, we constantly strive to offer the best user experience by adding unique features that fit in with our core mission: to make communication safer and more efficient for everyone. Truecaller has evolved into a powerful communication hub and for the people who wish to use the app to its fullest, we want to streamline the experience as much as possible for an efficient calling and messaging experience for our end user,” the director said.

Truecaller uses the same powerful algorithms used to identify spam callers in SMS as well. The SMS intelligence is built into the app itself and it can work offline – nothing leaves your device, including all OTPs, bank SMSs and financial information.

The feature also offers a Smart Inbox that identifies unknown SMS sender numbers and SMS sender IDs are resolved to business names with logos.

Truecaller helps people know who is getting in touch by providing a search engine for telephone numbers, filtering out unwanted calls and SMS and focusing on what really matters. The company provides services such as a dialler that offers caller ID, spam detection, messaging and more.

Truecaller says it is committed to building “trust everywhere by making communication safe and efficient.”

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