Kenya Breweries Limited (KBL), through its flagship brand Tusker, announced on Wednesday a Ksh40 million ($310,000) sponsorship of the HSBC SVNS 2 Nairobi, marking a major show of support for Kenyan rugby as the country prepares to host a World Rugby Sevens international event for the first time.

The tournament set for February 14-15 at Nyayo Stadium will see Kenya become the second African nation, after South Africa, to host a World Rugby Sevens event.

Nairobi will also host the opening leg of the HSBC SVNS 2 series, placing Kenya firmly on the global rugby circuit.

Tusker’s sponsorship covers Ksh20 million in cash to support Kenya Rugby Union with tournament delivery and operations and Ksh12 million investment in experiential support to elevate fan experience and a further Ksh8 million set aside for publicity.

Speaking during the official sponsorship announcement at RFUEA Grounds in Nairobi, Head of Mainstream Beer at KBL Christine Kariuki said the partnership reflects Tusker’s long-standing commitment to bringing Kenyans together through sport.

“Rugby has a unique way of bringing Kenyans together across generations, across communities and across borders. Hosting the HSBC SVNS 2 in Nairobi is a celebration of that journey and how far the game has come. At Tusker, we believe in bringing people together so we can each stand tall and this is one of those moments. We are proud to come on board and support this historic tournament.”

The HSBC SVNS 2 Nairobi will feature elite international competition for both the men’s and women’s divisions, with Kenya’s national teams Shujaa and Kenya Lionesses competing on home soil against top global opponents.

The tournament forms part of World Rugby’s newly introduced three-tier global Sevens structure designed to create clearer pathways to the top level of international rugby, while ensuring full gender parity at every event.

For Tusker, the partnership goes beyond sponsorship visibility as it focuses on delivering a world class experience for fans, while supporting the growth of rugby in Kenya.

“Our support is about helping create an unforgettable experience for players and fans alike. From match-day operations to fan engagement, we want Kenyans to feel proud of what we can deliver when the world comes to our home,” Kariuki said.

Kenya Rugby Union Chair Harriet Okatch welcomed Tusker’s support, noting the importance of strong corporate partnerships in delivering a successful international tournament.

“Tusker has been a strong supporter for rugby for many years and this is a partnership that has continued to flourish. We are therefore delighted to have Tusker on board for the HSBC SVNS 2 and look forward to working together to elevate the fan experience both on and off the pitch, and we are confident of hosting a very successful event,” Okatch said. A Tell Media / KNA report / By Anita Omwenga