Kenya turns to ‘Geographical Indications’ technology to brand and market its tea as uniquely local
Willy Mutai, the CEO of the Tea Board of Kenya, said on Thursday (today) that the study seeks to document the unique qualities of Kenyan tea linked to their geographic origins and explore how branding them as origin-specific products can increase value and competitiveness in global markets.
KTDA boss roots for orthodox tea to earn farmers more money, hedge against market volatility
Currently, 13 of KTDA managed factories are producing both black and green Orthodox teas adding more factories in the pipeline to start producing the specialty tea products.
Tea Board of Kenya pitches for higher consumption of local tea as competition for international market intensifies
Small-scale tea farmers have been urged to enhance the quality of their tea to attract more markets and increase their earnings. Tea Board of Kenya (TBK) CEO Willy Mutai, speaking in Mombasa during a tea stakeholders’ consultative meeting, described the findings of a Tea Quality Validation Report as impressive and...
