As sugarcane farmers in western Kenya dump the ‘poor man’s crop’, counterparts in Rift Valley are embracing the ‘lazy man’s crop’
The construction of a new factory means that up to 10,000 additional acres of land will be put under the crop to meet the raw materials requirement for the miller to operate optimally. Consequently, a substantial number of farmers are shifting from growing maize to sugarcane, attracted by the profitability and ready market.