Kenya to ride on popularity of football to promote East African nation as sports tourism destination
Football Kenya Federation President, Hussein Mohammed described the partnership as a “joint venture between two big brands” that will not only support the football ecosystem but also boost domestic and international tourism.
Hotel Expo Kenya, Africa Food Show 2025 launch with clarion calls for regional branding
Echoing this vision, Country Director of Global Exhibitions, a subsidiary of MI Groups and the organiser of the two events, Edwin Masivo, called for synergy between the food and hospitality sectors and termed the co-location of the exhibitions not just a logistical move but a purposeful integration of two interdependent industries.
