When social media platforms promise creator economy, it arrives as a big and scalable hit until careers begin tumbling overnight
For more than five years, I built a legitimate career as a digital creator and business owner on Meta’s platforms. This was not casual or accidental. It required consistency, long hours, intellectual labour, emotional energy and the slow accumulation of trust with a global audience. Like many creators, my work spanned content creation, community engagement, brand building and revenue generation. My platforms were not hobbies; they were infrastructure.
