Jetour, a brand under Global Motors Centre Limited has entered the Kenyan market with four new SUVs -the T2, Dashing, X70 Plus and T1.

The company also announced plans for local assembly to create jobs, build technical skills and advance Kenya’s Vision 2030 industrial and green mobility goals. The move reinforces Kenya’s growing role as a regional hub for automotive innovation and sustainable transport.

The launch during the weekend in Nairobi signifies the brand’s entry into Kenya’s expanding automotive market, offering vehicles that blend luxury, performance and advanced technology, with commitments to create jobs and enhance local assembly.

Ali Zubedi, Executive Managing Director of Global Motors Centre Limited, said: “Jetour is more than a car brand it is a commitment to progress. As we begin local assembly, we are creating jobs, building skills and strengthening Kenya’s automotive ecosystem, thus our mission is to make world-class SUVs accessible to every Kenyan household.”

Crafted for Kenya’s roads and lifestyles, Jetour’s SUV line-up looks to blend a rugged performance with refined comfort, redefining what modern Kenyan drivers expect from a vehicle.

The Jetour T2 stands out as the ultimate off-road companion, powered by a 2.0L turbocharged engine, BorgWarner 4WD, and a 700mm wading depth, making it perfect for conquering Kenya’s rough terrain.

The Jetour Dashing brings a futuristic edge to city driving with its aerodynamic design, AI-enhanced driving assistance, and digital cockpit, catering to tech-savvy professionals.

The Jetour X70 Plus, a global bestseller, offers seven-seat comfort and smart connectivity for families seeking space, safety, and sophistication. The Jetour T1 combines compact design, high ground clearance, and advanced connectivity, catering to young urban drivers and first-time SUV owners.

Andy Yuan, Vice President of Jetour International, said: “Kenya is a strategic market for Jetour in Africa. Its vibrant economy, innovation and youthful population make it the perfect hub for our long-term growth and for advancing our goals on sustainable mobility.”

Each model reflects Jetour’s “Travel+” philosophy, vehicles designed to empower exploration, inspire confidence, and deliver world-class reliability for both urban and off-road experiences.

Farooq Sheikh, Managing Director of Jetour Kenya, said: “Kenya is ready for vehicles that combine elegance, reliability and innovation. Jetour brings a modern mobility experience that matches our local landscape and lifestyle – from rugged terrains to urban commutes.”

Prof Erastus Gatebe, Industrialisation Secretary, Ministry of Investment, Trade and Industry, said: “The plan by Jetour to set up a local assembly operation, aiming to create hundreds of jobs, enhance skills transfer, and support Kenya’s Vision 2030 industrialization and clean mobility goals, is directly aligned with government efforts to promote sustainable transport and local value addition.”

• A Tell Media / KNA report / By Joseph Ng’ang’a